It’s not a new ad, but Greenpeace’s sunshine clip (above) was recently forwarded around the Incite office refueling the debate around sustainability messaging we had last year following the launch of 10:10’s “No Pressure” viral. See that commentary here.
For some people ‘the light went out’ with Greenpeace’s cheeky energy saving viral. While others felt it was a refreshing change from NGOs’ traditionally earnest way of communicating and that the clip would appeal to newer and younger audiences.
What do you think? Is the viral too frivolous and absurd or it is fun way of delivering an important message by a well established environmental campaigning organisation?