Guest Blog – Georgina Combes
“No pressure” is the new mini movie launched by the 10:10 campaign today. Featuring shock tactics and Monty Python style ‘sick’ humour, the main message is: reduce your carbon emissions or we’ll push the detonate button on you.
Watch it here:
Reactions so far have been varied, even in the Incite office. Is the film’s shocking and grotesque imagery the wake up call the public and businesses need to take climate change seriously? Or is its humour way off the mark and comparable to condemning non-believers of religion to hell?
Whichever camp you take, reactions are likely to be extreme. You’ll love or hate it. Personally, I had a head in my hands, “no, no, no, this is so wrong” moment while watching it. I really don’t think it’s going to do the 10:10 campaign any favours. It’s as though environmental campaigning has not learnt any messages over the last two decades that scaring and alienating people doesn’t work. If I wasn’t already committed to the ideals of sustainable living then this viral would not convince me I should be. More likely it would turn me away from greenie extremism. There is nothing inclusive or welcoming about it. And it doesn’t follow any of the rules for engagement that psychology can teach us about our response to climate change.
No pressure, but what do you think?