This is an interesting story. But I’m most interested by a single phrase in it that I’ve not run into before: “old energy”. A descriptor for fossil fuels.
Could just calling something “old energy” be a key step in a psychological shift away from greenhouse gas-producing energy? I have an instinct it might be. Let’s carry on calling it “old energy”.
Try it out:
“Of course, that’s old energy.”
“They rely on old energy for their business, you know.”
“They’re still old-energy dependent.”
Let’s hold thumbs for the power of language.